![]() ![]() ![]() ![]() What's next, you might ask? JM Coetzee using his holiday Instagram pictures as the basis for a novella? John Banville sorting through his old Snapchats to see whether there might be a story in there somewhere? Anything is possible. Last year, to promote his sixth novel, The Bone Clocks, David Mitchell produced a long series of tweets which has led in turn to a new novel, a modern twist on the haunted house genre. Three years ago, Roddy Doyle's Two Pints became the first work of fiction to be culled from a series of Facebook posts. Nowadays, marketing has turned digital, with social media crusades beginning before the proofs even go out. Once upon a time, publicity campaigns for novels involved little more than a few newspaper ads, a regional book tour and, if you were lucky, an interview with one of the broadsheets. ![]()
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